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Harbor & Pine turned a six-week market study into four days

How Harbor & Pine, a fictional home goods brand, cut a six-week market study to four days with a team of research agents.

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Source documents traced through citations into a reviewed research briefSourcesEvidenceBriefCitations123Findings123Every finding linked to a source

An illustrative customer story

How a lean strategy team scaled its research

A fictional team used research, drafting, and review agents to deliver reviewed briefs faster without adding headcount.

From scattered sources to one reviewed brief

Harbor & Pine split each study into parallel research tracks and merged the findings into a single cited brief.

4 days instead of 6 weeks

Parallel agents covered twelve regional markets at once instead of one analyst at a time.

3x more sources per study

Each track read reviews, pricing pages, filings, and trade press before summarizing.

Every claim cited

Reviewers traced each finding back to its source before the brief left the team.

62% lower research spend

Routine collection moved to cost-aware agents while analysts focused on judgment.

What the team connected

One research flow across their existing stack

Market filings

Public company and trade filings for competitor sizing.

Review sites

Customer reviews summarized by theme and region.

Pricing pages

Competitor catalogs and price changes tracked weekly.

Sales notes

Field notes from the sales team added first-party context.

Analytics warehouse

Internal demand data grounded each market estimate.

Review workflow

Analyst signoff required before a brief was shared.

About this case study

Common questions about how Harbor & Pine ran its research.

Want to run a study like this? Talk to us

1
Is Harbor & Pine a real company?
No. Harbor & Pine is a fictional brand used to illustrate a typical market research workflow.
2
What did the team research?
Demand, pricing, and competitor positioning for a new product line across twelve regional markets.
3
How many agents ran at once?
Each market had its own research track, so a dozen agents worked in parallel with a shared brief template.
4
Who reviewed the findings?
Two strategy analysts checked every cited claim before the brief went to leadership.
5
How was spend controlled?
A per-study budget capped usage, and routine collection ran on lower-cost models.
6
Did the team replace its analysts?
No. Analysts moved from collecting sources to judging them and shaping the recommendation.
7
Can the study be rerun?
Yes. The same tracks rerun each quarter with fresh sources and a diff against the last brief.
8
Where should a team start?
Pick one recurring study with known sources and a clear decision it supports.

Run your next study in days

Split research into parallel tracks, cite every claim, and keep analysts on the decision.

Contact salesStart a research flow